McDonald's has lost its way.
The chain is battling declining sales and traffic, a damaged public perception, and a relationship with franchisees that has hit an all-time low.
After six straight quarters of same-store sales declines in the US, the company is finally unveiling a new turnaround strategy.
The company's new CEO, Steve Easterbrook, will reveal the plan to investors on Monday.
Here are some key changes the company needs to make in order to reassure investors.
1. More menu simplification.
2. Quicker customer service.
3. Improve food quality.
4. Reduce promotions.
5. Upgrade aging stores.
6. Get new products to the market quicker.
7. Raise wages for all employees without putting the full cost burden on franchisees.
8. Offer breakfast around the clock.
McDonald's currently stops serving breakfast at 10:30 a.m. in most markets.